Jordan 1 Retro Low OG SP Travis Scott "Medium Olive": The 8th Chapter in Travis Scott's Jordan Low Legacy
|
|
Time to read min
When Travis Scott and Nike Jordan collaborate, the sneaker world watches closely. The Jordan 1 Retro Low OG SP "Medium Olive" is no exception. As the 8th instalment in Travis Scott's Jordan 1 Low series, this release follows a familiar formula while bringing fresh design elements that have sneakerheads and collectors buzzing. But what makes this pair special? Let’s break down why this could be the shoe of 2024 .
Table of Contents
A Legacy of Innovation and Style
When Travis Walks, We Talk.
Travis Scott’s influence on the sneaker scene is undeniable. Each Jordan 1 Low release brings a fresh, bold design, and the "Medium Olive" continues that legacy while giving a nod to the OG brown colourway that first caught fans’ attention.
Why Fans are Hyped
The reverse Swoosh —now synonymous with Scott’s Jordan collabs—is back, instantly giving this pair a unique edge. Early reviews are already calling the "Medium Olive" a contender for shoe of the year 2024 . But what adds to the mystique? Travis himself has been seen wearing these kicks before the official release, a clever move that’s building anticipation.
Breaking Down the "Medium Olive" Design
A Once Over
At first glance, the “Medium Olive” seems understated compared to Travis Scott's more striking colourways. But it’s precisely this subtlety that makes it such a standout choice for Autumn 2024.
A Closer Look at the Details
The earthy tones—particularly the olive suede paired with sail leather overlays —create a balance between rugged and refined. It’s the kind of colourway that feels versatile, working just as well with a casual fit as it does with a more fashion-forward look.
But it’s the small details that elevate this pair. The reverse black Swoosh gives the shoe a bold twist on the classic Jordan 1 Low, and the aged midsole adds a vintage charm that’s drawing praise from sneakerheads.
Quality That Speaks Volumes
The Difference Maker
One thing that sets Travis Scott’s Jordan collabs apart is the attention to detail and quality. The “Medium Olive” is no exception, featuring a combination of high-quality suede and leather that ensures both comfort and longevity.
Craftsmanship & Customisation
Collectors are particularly impressed by the premium craftsmanship on display here. Many are already adding this to their collection alongside previous Travis Scott Jordans, appreciating how well-thought-out this design feels.
Customisation options like the pink and black laces are welcome, and the co-branded packaging creates an elevated unboxing experience.
On-Foot Versatility
Sleeper Flex
While the Jordan 1 Retro Low OG “Medium Olive” makes a statement, it doesn’t overpower an outfit. This versatility is what’s making it a fan favourite—whether paired with joggers, jeans, or something more polished, the kicks adapt effortlessly.
Seasonal Appeal
The earthy tones make it a perfect fit for autumn, but fans are already saying this is a shoe that transitions well across seasons.
It’s no wonder celebrities and influencers have quickly adopted this silhouette. A quick look through Instagram shows familiar faces styling these kicks in a variety of ways, cementing their place in both sneaker culture and mainstream fashion.
Hype Head-2-Head With Heritage
Huge Initial Demands
As expected, the "Medium Olive" is already in high demand. Despite being the highest-produced Travis Scott Jordan 1 Low to date , with 180,000 pairs released in the EU , the shoe still flew off shelves during its raffle releases on Travis Scott’s website and Nike SNKRS .
Resale Market and Collectors
Sneakerheads have seen aftermarket prices soaring to £650+ , proving that even with increased production, demand for Travis Scott collabs remains untouchable.
Many see this as another must-have in the Travis Scott x Jordan 1 collection, with some collectors aiming to secure every colourway released.
Conclusion: Another Instant Classic
The Jordan 1 Retro Low OG SP Travis Scott "Medium Olive" isn’t just another sneaker drop—it’s a continuation of a legacy that seamlessly blends hype, design, and culture. As the 8th instalment in Travis Scott’s Jordan 1 Low collaborations, this release is already carving out its place as a future classic.
With its versatile design, premium materials, and Travis Scott’s signature flair, this pair is set to be one of the most coveted releases of Autumn 2024. If you want to secure a pair, don’t sleep—because even with a larger production run, these will be gone in a flash.
The Author: Ben Kersh
Ben Kersh is the co-founder and a driving force behind KershKicks. With a deep passion for streetwear culture and over a decade of experience in the sneaker industry, Ben has built KershKicks into a trusted destination for collectors and enthusiasts alike.
