It’s been over a month since the Travis Scott x Air Jordan 1 Low OG "Velvet Brown" hit the streets, and the hype still hasn’t died down. With only 15,000 pairs released across Europe , this was one of the rarest Travis Scott x Jordan collabs to date. But now that the dust has settled, one big question remains— is Nike bringing back true sneaker scarcity?
If you caught an L , resale prices are already climbing, but KershKicks has pairs in stock for £525 —a steal considering how exclusive these were.
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The Travis Scott x Air Jordan 1: Velvet Brown and Dark Mocha Hype: Built Different
A Premium Take on the Jordan 1 Low
Every Travis Scott drop causes chaos, but December 21st, 2024 , felt different. The Jordan 1 Low OG "Velvet Brown" wasn’t just another Cactus Jack release—it was an instant grail thanks to its exclusivity and premium design.
The sneaker features a rich suede upper in Velvet Brown and Dark Mocha , staying true to Travis Scott’s signature earthy tones. His reverse Swoosh dominates the side profile, while Cactus Jack branding lands on the tongue. A dark brown midsole and black outsole round off the look, creating a refined, premium aesthetic that sets this release apart from previous collabs.
Why Was This Release So Exclusive?
With only 15,000 pairs available across Europe, the demand for this sneaker skyrocketed. Unlike past Travis Scott drops, where supply had been more generous, this was one of the hardest Travis Scott Jordans to cop in years. Nike intentionally kept stock low, making the Velvet Brown feel like a true collector’s piece rather than just another hyped release.
Nike’s Shift: Back to the Limited Era?
Have Travis Scott Drops Been Too Easy to Cop?
For the last few years, Travis Scott’s sneaker drops have been big events, but let’s be real—some of them haven’t felt as exclusive as they used to. The Phantom Black Jordan 1s? Plenty of pairs out there. The Olive Jordan 1 Lows? Easier to grab than expected. Even the Cut the Check —Travis’ first fully original sneaker—had a much wider release than his past collabs.
Nike had seemingly shifted towards more availability, making Travis Scott sneakers feel more like regular releases rather than true sneaker grails. But with the Velvet Brown, something changed.
The Velvet Brown Was Built to Be Exclusive
Nike didn’t just make the Velvet Brown harder to get—they engineered the hype by making stock incredibly scarce. Just 15,000 pairs for all of Europe meant that most sneakerheads didn’t even get a chance to enter a raffle, let alone win .
This approach feels like a throwback to the golden era of sneaker scarcity , where shoes weren’t just expensive—they were hard to find, period . Think back to:
- 2005 Pigeon Dunks – Riots in NYC for a sneaker that was nearly impossible to get.
- Nike Air Yeezy 2 Red October – Dropped randomly on Nike’s website and was gone in minutes, never to return.
- Travis Scott’s first Jordan 1 High in 2019 – One of the hardest pairs to cop at the time, and still one of the most valuable.
These are the sneakers that have stood the test of time, not because they were the flashiest, but because they were nearly impossible to obtain. The Velvet Brown seems to follow that same formula.
Where Do Prices Stand Now?
How Much is the Velvet Brown Worth Today?
We’re now in January 2025 , and The Velvet Brown is proving to be one of the most valuable Travis Scott releases in recent memory. With stock so limited, prices have shot up, with some pairs already hitting £700+ on resale markets.
A Rare Opportunity: KershKicks Has Pairs for £525
At KershKicks, you can still secure a pair for £525 —way below market value for this exclusive sneaker.
Are Travis Drops About to Get Even Harder to Cop?
If the Velvet Brown is anything to go by, Travis Scott sneakers might be entering a new era —one where stock numbers are lower, demand is higher, and getting a pair is a real challenge again.
Whether Nike keeps this trend going or not, one thing is for sure—the Velvet Brown is already a standout release in the Travis Scott x Jordan legacy.
Missed Out? KershKicks Has You Covered
If you caught an L on release day, you weren’t alone. The Travis Scott x Air Jordan 1 Low OG "Velvet Brown" was one of the hardest pairs to cop in years, and with just 15,000 pairs across Europe , most sneakerheads never even saw them in-hand.
But don’t stress—KershKicks has got you.
We’ve secured pairs, and you can grab them for £525 —way below what the market is creeping towards. Prices are already starting to climb, and with resale on the rise, this might be your last chance to grab these at a solid price before they hit £700+ and beyond.
Why Buy From KershKicks?
- ✅ 100% Authenticity Guaranteed – No fakes, no doubts. Every sneaker we sell is legit.
- ✅ Better Than Market Prices – While resale platforms push this pair closer to £700+, we’re keeping it real at £525 .
- ✅ UK-Based, Fast Shipping – No waiting weeks for your sneakers. Order now, and they’ll be on your feet in no time.
We recently posted about this drop on our Instagram —hit the link to check it out and see why the Velvet Brown is already being hailed as one of the most sought-after Travis Scott collabs ever.
The Author: Ben Kersh
Ben Kersh is the co-founder and a driving force behind KershKicks. With a deep passion for streetwear culture and over a decade of experience in the sneaker industry, Ben has built KershKicks into a trusted destination for collectors and enthusiasts alike.
